Tailored Cuisine - The pitch

At Tailored Cuisine the food is made just for you: the perfect amount of seasoning, spice, and salt.

Tailored Cuisine - The fun part

I think the fun part about this idea is figuring out how to calibrate food to people’s preferences. How much variation is there in salt and spice preference?

Tailored Cuisine - The growth potential

I think Tailored Cuisine’s most similar peers are restaurants like Applebee’s and Chili’s (you can tell by the ‘s). So if it grew to be as large as those two, it would be a one to three billion dollar a year restaurant chain.

Tailored Cuisine - The monetization

Tailored Cuisine would operate as a normal restaurant. Fee for food.

Tailored Cuisine - The idea

After being seated at a restaurant, everyone at your table is brought a number of small items to taste. For some items you’re asked to evaluate how salty it is, others how sweet, others how spicy. This initial tasting is used to learn everyone’s individual preferences for these flavors.  Everyone in the party notes their choices on the digital menus (think iPad). Next, the party members note their dietary restrictions and preferred total calories for the meal: everyday (400 - 699 calories), once a week (700 - 1099 calories), and special occasion (1100 - 1700 calories). This choice then exposes menu options. At most restaurants restricting to at most 699 calories would knock out most of the menu, but at Tailored Cuisine the amount of oil and fats used in food preparation are tailored for each person, so even at the lowest calorie level they would see almost the entire menu. For example, steak with a side of vegetables could be prepared with a small lean cut of meat and steamed vegetables for about 400 calories or with a large marbled steak and buttered vegetables for 1,000 calories.

In the kitchen, the computer figures out exactly what should go into each dish including how much oil should be used for the sauteing and how much salt should be added. The cooks only use their discretion for cooking doneness.

For repeat customers, they could forgo the initial tasting and just use their profile that they previously developed.

Tailored Cuisine - The motivation

It seems that nowadays we can get everything customized perfectly to fit our preferences. One area that has not caught onto this trend is the restaurant industry.