Easy Print - The monetization

The Easy Print printer will look mostly like a big office printer, except a little simpler. The printer will only do the most basic printer functions: print color or black and white, one or two sided, and collate. The print won’t do everything under the sun, and by limiting the functionality, it will be possible to cut costs and increase printer speed (around 30 to 50 pages per minute). The printer will also have a large store of paper and ink, enough to print 2,000 pages. Lastly, the printer will be designed to need minimal maintenance and, when maintenance is required, it will be simple and require hardly any training.

On average, the printer will print around 200 pages a day and need more paper and ink every week. Because the printers will be other stores, the supplies for the printer can be stored in a back room. The maintenance time could be as short as 5 minutes, or $5 paid to the store (0.25 cents per page).

I believe that it will be possible to drive the total cost per page (paper, ink, maintenance, energy) down to 2 cents per page for black and white (4 cents for color). Between the profit for black and white and color, I expect an average profit of 3 cents per page; That makes $6 per printer per day, or about $2,200 a year.