Tuesday, April 30, 2013

Micro Meets - The monetization

Anyone can buy a ticket for a chance to meet their favorite celebrity, the more tickets someone buys the better the chance they have of meeting the celebrity. For less popular celebrities, the cost per ticket could be $25 dollars. For big names, it could go up to $200 per ticket. I expect the number of tickets sold per meet to range from 20 to 1000. The cost of setting up a meet is fairly minimal, $10 worth of employee time to find a restaurant and make the reservations and maybe $50 for a security guard during the meet, everything else will be online and close to free. I expect the value of a meet would be around $5,000 ($50 a ticket and 100 tickets sold). Half of the revenue would would go to Micro Meets and the other half would go to the celebrity or the charity of their choice.

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