So, I couldn’t find any numbers on Christmas revenue or birthday presents, so this is going to be a little rough. There are about 300 million Americans. Only about 10% of the population would really want to use this service. So if about 10% of those people used The Elf Shop once a year for their gift giving and The Elf Shop made about $10 profit per shipment, that would be 30 million dollars a year.
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