The are two fun challenges with City Hopper. First, City Hopper must find ways to reduce waste in the travel process. For example, the way we seat people on the plane is inefficient. If you line people up in an intelligent fashion, then you could board more quickly and get everyone on their way.
The second challenge is to design the monetization scheme such that all of the incentives are aligned properly and there are no ways to ‘game’ the system. The motivation for this idea is that air travel really isn’t economic sometimes.
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