These houses could be sold like normal houses, where a buyer purchases a plot and pays for the house. An interesting alternative is to have a cost sharing scheme that would decrease the up-front price of the house for the buyer. The buyer would agree to buy the house for a reduced price and pay $120 a month in utilities (heating, cooling, water) to the construction company over the next twenty years (assuming that a similarly sized house would have to pay $220 a month on average). The actual cost of providing the utilities would be only $20 per month.
Both parties benefit from this arrangement: the buyer get utilities at $100 less a month than their neighbors and the construction company gets to cut almost $25,000 off its selling price while still making the same amount of profit. It also incentivises the construction company to make the most well-constructed house possible because they would be guaranteeing a relatively low utility cost. I imagine that the houses would sell for $200,000 (including the $25k discount).
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