There are two ways to monetize BBM: ads or a free/subscription model. I think ads are a much better choice because making a watered down free version may not convince people that the site is really that great (and make them fork over money for the premium version).
Ads make perfect sense for the website because users on the site are already engaging in a commercial activity. The ads would be targeted for people looking to rent commercial real estate in the area (i.e. the users of the site). It would also be possible to employ a combination of both approaches, but I think ads should be the core of the monetization.
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Be kind.