Las Vegas casinos record everything that happens on the gambling floor. They use this video, as far as I know, exclusively to catch people trying to cheat and others who are banned from gambling. These video streams could be processed to measure the actions of everyone in the casino. You can track individuals over an evening and see how much money they spend and where they spend it.
After the measurement system is in place, it allows the casino to do experiments, preferably A/B testing, on casino patrons. Can you change reorganize the floor of the casino to get people to linger more? Does having only a few people in the casino make it harder for that number to grow? What causes people to stay in a particular area of the casino over another? These questions can be answered by careful analysis of the cash flow and the visual patron tracking data.
Model Gamber (MG) would develop the patron tracking/money spending software and sell it to casinos. MG would also work with casinos to develop good experiments and give advice (and tools) for data analysis.
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