I think there are two fun challenges with Zero Soda. The first is design: mechanical, metallurgical, and industrial. Designing the soda machine to fill, dispense, and clean bottles all without needing frequent repair will be no easy feat. The most distinctive aspect of Zero Soda will be the bottles. They will be extremely well engineered, designed to survive drops onto concrete without a scratch. They would also probably have an RFID chip or something else to track individual bottles. Giving $2 per bottle will surely entice some into trying to create counterfeits. Also, RFID chips could be used to track which machines are dispensing the most bottles that get returned and also the least.
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