There are 32 NFL teams and over 100 FBS college football teams. If 100 teams got licences, that would be $2.5 million a year in revenue. Smaller football teams and even some high school teams may want licences. For a stripped down feature set, the product could be offered at $5,000 a year. Even with 1/5th the price, there could be five or ten times as many teams getting licences. This would grow the revenue to $5 million a year.
This could even expand beyond football to... well football (or soccer as we call it here). There are hundreds of football clubs large enough to want to use this software for their own film study. I expect that expanding to other sports could grow the revenue by another factor of 10 or to $50 million a year.
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