The way to make money with this idea is pretty simple. Businesses sign up to monitor their reputations and get detailed summaries of the main complaints. Basic tracking for small businesses would run $10/month. Advanced analytics for large businesses would run $25/month.
Hater network would also have targeted ads, where if someone hates on a business, they might get recommendations for similar businesses that are hated on a lot less. I think the ad system could bring in as much money as the monitoring service.
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Be kind.